Getty Giving It Away

It seems that the humungus Getty photo archive has decided that it will no longer watermark most of their images, and let people download them for free. They looked at the  obvious facts:

It’s a real risk for the company, since it’s easy to screenshot the new versions if you want to snag an unlicensed version. But according to Craig Peters, a business development exec at Getty Images, that ship sailed long ago. “Look, if you want to get a Getty image today, you can find it without a watermark very simply,” he says. “The way you do that is you go to one of our customer sites and you right-click. Or you go to Google Image search or Bing Image Search and you get it there. And that’s what’s happening… Our content was everywhere already.”

Portents of things to come, mayhap?

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About misterwarwick

I am an Associate Professor of Media Theory, Sound Synthesis, Audio Production, and "Digital Things". I am very much involved with issues of Archives, Access To Knowledge, and the pathetic predicament collectively understood as "Civilisation". I am also a composer of electronic music and I have an online music program called "Something Completely Different". I also like to play with digital imaging. I live in Toronto. It's a nice place.
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